MASSY STORES OPENS ITS 20TH LOCATION IN CENTRAL TRINIDAD
Massy Stores officially opened its 20th store location at Highway Plaza, Freeport on Tuesday November 30th, 2021.
The newest Freeport store offers central and commuting customers the shopping convenience, secured parking and a wide offering including Ready2Go bakery and deli items such as Ready 2 Go meals and freshly baked breads and cakes, fresh produce, quality chilled and frozen meats, everyday essential grocery items and SurePay and MoneyGram services.
In attendance at the official opening were David Affonso, Chairman, Massy Stores; Roxane de Freitas, CEO, Massy Stores and Ambikah Mongroo, CEO, Massy Distribution among other specially invited guests and other Massy officials.
In her remarks at the opening, Roxane de Freitas, CEO at Massy Stores shared that the smaller store format gave Massy Stores the agility to get closer to its customer base. She added that “We adapted to operate from a smaller square footage to be flexible enough to have a presence in communities and bring the quality and standards of Massy Stores closer to our customers. No longer do the customers of Freeport have to venture out of the community to find our quality cuts of meats, array of frozen foods, our delicious Ready to Go Meals and wide selection of fresh produce, including local produce.”
On the subject of local produce, she also took the opportunity to disclose the company’s new approach to directly procuring local produce. “A month ago we established an advanced facility for receiving, sorting, sanitizing, washing and packaging local produce for sale which now allows us to buy local produce directly from community-based farmers, some of whom grow their crops on the agricultural land near to this location,” she shared.
She added that “This new facility is operated by our colleagues at Massy Distribution and is also located in Macoya. One of the major, immediate benefits of this local produce initiative is that we can compensate farmers within 48 hours of receiving their goods. We also have started plans to roll out a Farmers Program to support the local agricultural sector with sourcing agricultural inputs such as seeds, new technologies and improved demand planning so that crops can be cultivated according to the sales cycle.”
Massy Stores Freeport also established a community partnership to support the La Quesa Early Educational Unit to contribute to the work of the school in providing early childhood education to the families in the community.
The Massy Stores Freeport location at Highway Plaza will operate from: